Tivo CEO says they may start giving them away
TiVo may give away set-top boxes-CEO
Chief Executive Tom Rogers said the company, whose name has become synonymous with the ability to pause live television and skip commercials, was close to offering a range of pricing options, including one plan that would include a free set-top box.
“We’re continuing to pursue the prospects of zero upfront and all upfront” pricing, Rogers told the Reuters Global Technology, Media and Telecoms Summit in New York.
The company is likely to begin the test to offer free boxes, possibly in exchange for higher priced and longer term plans, fairly soon, said Rogers, who was named chief executive last July.
Obviously at a loss… but they’ll make it up in volume…
We really love our two Tivos — great technology, but a very confused executive management team.